Professional SEO Services That Drive Organic Growth
Our data-driven SEO services help small businesses in Grand Rapids and across Michigan rank higher, attract qualified local traffic, and convert that traffic into customers. Every engagement starts with a full technical audit, a competitor gap analysis, and a 90-day action plan built around your highest-revenue keywords. No black-hat shortcuts, no link farms, no monthly retainer for vague “work performed.” Just measurable rankings, traceable traffic gains, and a monthly report you can actually read.
Our SEO Clients See:
Comprehensive SEO Services
SEO is six disciplines stacked together: keyword research, content optimization, link building, technical performance, local presence, and analytics. We run all six in parallel from day one. Strip any one out and rankings stagnate; pile them on top of each other and you compound monthly into the page-one results that drive real business growth.
Keyword Research
Every campaign starts with a 200-keyword research sprint mapping your industry’s search demand, intent (informational, commercial, transactional), competition difficulty, and seasonality. We use DataForSEO + Google Keyword Planner + SERP analysis to find the queries with the highest revenue potential for your business — not just high-volume vanity terms.
Content Optimization
Content optimization rewrites your existing pages to match real search intent, expands thin pages to competitive depth (typically 1,200-2,500 words for commercial queries), adds FAQ schema, and inserts internal links to your money pages. Every revision is keyword-targeted but written for humans first — we run readability checks against the Flesch-Kincaid scale and AI citation criteria.
Link Building
Quality backlinks remain a top-3 Google ranking factor in 2026. We earn them through digital PR, broken-link recovery, HARO replies, local citations (Chamber of Commerce, industry directories), and guest content on authority sites in your niche. No PBNs, no link farms, no Fiverr links — ever. Every link earned is verifiable in Moz + Bing Webmaster.
Technical SEO
Technical SEO covers Core Web Vitals (LCP, INP, CLS), mobile usability, crawl budget optimization, XML sitemap hygiene, robots.txt configuration, canonical tags, hreflang for multi-region sites, schema markup (Organization, LocalBusiness, FAQPage, Service, Article), and broken-link cleanup. We audit quarterly and fix immediately when anything regresses.
Local SEO
Local SEO is the highest-ROI channel for Grand Rapids small businesses. We optimize your Google Business Profile, build location-specific landing pages, earn citations on 50+ local directories, manage review acquisition + responses, and ensure NAP (Name, Address, Phone) consistency across the web. Map-pack rankings drive 40%+ of local searches — we make sure you show up.
SEO Analytics
Every month you get a single-page dashboard: organic traffic trend, top-10 ranking keywords (with change vs last month), pages with most growth, pages losing ground, conversions attributed to organic, and 3-5 specific action items for the next 30 days. No 40-page PDFs of vanity charts. Just the data that informs decisions.
The Simple Sites SEO Process
SEO is a 12-month commitment minimum — anyone selling a 30-day fix is selling smoke. Our four-phase framework is structured to ship technical wins in month 1, content wins in months 2-4, and compound link + authority wins from month 6 onward. We agree on KPIs upfront and report against them every 30 days.
Discovery & Audit
Month 1. Full technical audit (200+ checks), competitor analysis (top 5 organic competitors), keyword research (200 queries scored), content gap analysis, baseline rankings + traffic snapshot, and a 12-month roadmap delivered as a written strategy doc.
Strategy Development
Months 2-3. Implement quick technical wins from audit (meta titles, descriptions, schema, internal linking, site speed). Rewrite 5-10 highest-priority commercial pages to target qualified keywords. Set up Google Business Profile and seed local citations.
Implementation
Months 4-9. Compound content + link strategy. Publish 2-4 SEO-optimized blog posts per month targeting long-tail keywords. Execute digital PR for backlinks. Build out service-area + product landing pages. Continuous on-page optimization based on real ranking data.
Monitoring & Reporting
Months 10-12 and ongoing. Refine, defend, expand. Monitor rankings weekly. Defend against algorithm updates. Expand into adjacent keyword clusters as authority builds. By month 12 most clients see 2-5x organic traffic and a full pipeline of organic leads.
SEO Success Stories
Our typical small-business client sees these results within 12 months of starting our SEO program. Performance varies by industry, starting baseline, and competition, but the methodology is consistent and the reporting is transparent. Every metric below is averaged across active client accounts — not cherry-picked.
45%
30%
25%
60%
SEO Questions Answered
Quick answers to the questions small-business owners ask before signing up for SEO. If you have a question not listed below, schedule a 30-minute strategy call — we will give you an honest read on whether SEO is the right channel for your business or whether paid ads make more sense first.
SEO is a long-term strategy and results compound over time. You will see initial improvements (technical wins, schema, site speed) in the first 30-60 days. Ranking improvements on competitive commercial keywords typically appear at 3-6 months. Compound traffic + revenue gains usually peak between months 9-18. Anyone promising page-one rankings in 30 days is misleading you.
Every plan includes: quarterly technical audits, monthly keyword research + rank tracking, on-page optimization of 5-10 pages per month, content writing (2-4 SEO-optimized posts per month), link building, Google Business Profile management, monthly performance reporting, and a dedicated strategist (not a rotating ticket queue).
Key SEO KPIs we report monthly: organic traffic, top-10 ranking keywords + position changes, top entry pages, bounce rate trend, conversions from organic (events tied to phone clicks, form submits, transactions), backlink count + domain authority change, and Core Web Vitals from CrUX field data. Plus 3-5 action items for the next 30 days.
No ethical SEO provider guarantees specific rankings — Google’s algorithm changes monthly and nobody outside Mountain View can promise position #1. What we DO guarantee: transparent reporting, ethical white-hat tactics, a senior strategist working your account every month, and a cancellation policy that lets you walk away after 90 days with no penalty if results aren’t tracking.
SEO plans start at $299/month for a local-only small business with 1-2 locations and a focused keyword list. National + e-commerce campaigns range $599-$1,499/month based on scope. Compare that to one month of Google Ads at $2,000+ that stops working the second you turn it off — SEO compounds for years. Free 30-minute audit + quote available.
Upscale Your Marketing
