Professional Graphic Design Services
We craft visual identities that work harder than logos — every brand mark, color palette, and typography system we ship is built to look distinct on a phone-sized Google Maps pin, on a printed business card, and on a billboard at 65 mph. For Grand Rapids small businesses ready to outgrow Canva templates, we deliver studio-grade graphic design at small-business pricing with vector source files you own forever.
Design Services Include:
Comprehensive Design Solutions
From single-mark logo refreshes to full brand systems with packaging, print collateral, web graphics, and social templates, we handle every visual touchpoint. Each engagement starts with a brand discovery session and ends with a comprehensive style guide your team can hand to any future designer.
Logo Design
Memorable, ownable logo marks built around your brand’s core personality. We deliver 3 distinct concepts after research, refine the chosen direction through 2 rounds of revisions, and hand off in every format you will ever need — AI, EPS, PDF, SVG, PNG (transparent + white + dark variants).
Brand Identity
Full visual identity systems including primary + secondary color palettes (with hex, RGB, CMYK + Pantone), typography pairings, brand voice guidelines, photography direction, icon library, and a 30-50 page brand book that ensures consistency across every customer touchpoint.
Print Design
Print collateral designed for production: business cards with proper bleed + trim, brochures with reader-flow typography, flyers, posters, signage, and trade-show booth graphics. We supply print-ready PDF/X-1a files with embedded fonts and locked color profiles — your printer will love you.
Digital Graphics
Pixel-perfect digital graphics sized for every platform: Instagram posts (1080×1080), Reels (1080×1920), Facebook covers, LinkedIn banners, Google Display ads, email headers, web hero images, and Open Graph social-share images. Each template is editable in Canva or Figma after delivery.
Packaging Design
Product packaging designed to win on retail shelves and Amazon thumbnails alike. We balance hierarchy (brand mark, product name, key benefit, regulatory copy) with shelf appeal, design dieline-accurate artwork, and coordinate with your printer to verify color proofs before production runs.
Illustration
Custom illustration and icon systems that distinguish your brand from stock imagery. Every icon is drawn on a consistent grid for visual rhythm, every illustration is layered for animation flexibility, and every asset is delivered as scalable SVG for crisp display at any size.
The Design Process
Our design process is structured to surface the right creative direction fast, minimize revision rounds, and ship final assets your team can use immediately. Every project follows the same four phases regardless of size.
Discovery
Brand discovery. 60-minute kickoff covering business goals, target customer, competitive landscape, brand personality (we use a 12-archetype framework), and design “do not” list. You leave with a one-page creative brief you sign off on before we start.
Concepting
Concept exploration. Three distinct creative directions sketched, refined, and presented as polished mockups in context (on a business card, on a phone, on a sign). You pick the direction that resonates and we move forward — no design-by-committee bottleneck.
Refinement
Refinement. Two rounds of revisions on the chosen direction. We dial in color, typography, proportions, and contextual variants until the mark works at every size and on every background. Each revision round comes with a presentation deck explaining the choices.
Delivery
Final files + brand guide. Complete deliverable bundle in every format (vector + raster, color + black + reversed), organized in a clean folder structure with naming conventions a non-designer can navigate. Brand guidelines PDF locks in how the mark should and should not be used.
Design Questions
Quick answers for small-business owners weighing graphic design investment. If your question isn’t covered here, schedule a 30-minute consultation — we will give you an honest read on what your project actually needs versus what is nice-to-have.
Logo design starts at $499 (single-concept express logo for early-stage businesses) or $999 (full 3-concept exploration with revisions). Full brand identity systems with logo, colors, typography, brand guide, and 3 collateral pieces run $1,999-$2,999. Custom packaging design starts at $749. All quotes are fixed-fee — no hourly surprises.
You get every format you will ever need: vector source (AI, EPS, PDF, SVG), high-res raster (PNG with transparency, JPG), and platform-specific exports (Instagram square, story, profile picture; Facebook cover; LinkedIn banner; favicon). Master files are organized in cloud folders you own — we never gate access to your own assets.
Logo projects start with 3 distinct directions — not 3 variations of the same idea. Each direction is presented with rationale, contextual mockups (sign, card, app icon), and recommended typography pairing. Brand identity projects start with 2 broader creative-direction mood boards before narrowing to logo concepts.
Yes — every brand identity project delivers a comprehensive brand guide PDF (typically 30-50 pages) covering logo usage rules, clear-space requirements, color specifications (digital + print + Pantone), typography pairings with weight/size recommendations, photography direction, voice + tone, and a do/don’t gallery. Your future marketing hires will thank you.
Yes — we offer integrated design packages that bundle brand identity with website design + development, social media templates, and email design. Bundling saves time + money versus hiring separate vendors and ensures visual consistency across every touchpoint. Ask about our “new business launch” package combining brand + website at a single fixed fee.
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